5 Essential Top Car Brands Revolutionizing Australian Roads: An Exclusive Braid Finance Insight

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Top Car Brands in Australia

The Australian automotive market is a vibrant and diverse sector, showcasing a plethora of car brands that cater to a wide array of preferences and lifestyles. This comprehensive guide delves into the most prominent car brands in Australia, their standout models, and the evolving landscape of the automotive industry, offering valuable insights for customers of Braid Finance.

Toyota: The Reigning Champion

Toyota, a name synonymous with durability and innovation, continues to lead the Australian car market. With over three million passenger vehicles registered, Toyota's dominance is marked by a consistent annual sale of over 200,000 units for the past decade. The Toyota HiLux, a beacon of reliability, remains Australia’s top-selling vehicle for seven consecutive years. Notably, the Toyota Corolla and RAV4 also deserve mention for their popularity and contribution to Toyota's success.

Mazda: The Runner-Up

Mazda, securing the second spot in Australia, boasts approximately 1.36 million registrations. Its flagship model, the Mazda CX-5, is celebrated for its elegant design, dynamic performance, and advanced safety features, making it a hit among Australian families and professionals alike. Mazda's commitment to incorporating innovative technology and design aesthetics in models like the Mazda3 and Mazda6 further cements its position in the market.

Hyundai: Global Giant

Hyundai's impact in Australia is significant, with 1.18 million registered passenger vehicles. The brand is known for balancing affordability with quality, particularly evident in the Hyundai i30 - a model that offers reliability and value for money. Hyundai's range, including the Tucson and Santa Fe, appeals to a broad demographic, from city commuters to adventure-seeking families.

Ford: A Legacy Brand

Ford's rich history in Australia is reflected in its diverse vehicle line up. With about 1.03 million passenger vehicles registered, Ford's range includes the ever-popular Ford Ranger, a robust contender in the utility vehicle segment. Ford’s commitment to versatility is also evident in models like the Ford Focus and the Ford Escape, catering to various consumer needs from everyday use to off-road adventures.

Mitsubishi: Importer Extraordinaire

Mitsubishi Motors, with its transition to solely importing vehicles post-2008, remains a strong player in the Australian market. The Mitsubishi Outlander, known for its blend of comfort and advanced safety features, is a family favourite. Mitsubishi’s dedication to reliability and affordability is further seen in models like the Mitsubishi ASX and the Pajero Sport.

The Electric Vehicle Revolution

The rise of electric vehicles (EVs) marks a significant shift in the Australian automotive landscape. Leading this revolution is Tesla, with its Model 3 and Model Y. The popularity of these models indicates a growing trend towards eco-friendly and technologically advanced vehicles. Other brands like Nissan with its Leaf and the upcoming electric models from traditional automakers are set to further propel this trend.

The Future of Car Brands in Australia

The future of car brands in Australia is poised for a significant shift. Predictions indicate that by 2032, Chinese brands like Haval, MG, BYD, Ora, and Chery will dominate the top 10 selling car brands list. This reflects a global trend towards affordability, technological innovation, and a strong EV portfolio.

The Australian car market offers a diverse range of options. From dependable workhorses like the Toyota HiLux to stylish family vehicles like the Mazda CX-5, and the revolutionary Tesla Model 3, there’s a car for every need and preference. For Braid Finance clients, this plethora of choices ensures that finding the perfect car, be it for personal use, family, or environmental consciousness, is easier than ever.


Toyota’s dominance in the Australian market is attributed to its reliable and robust vehicles, with models like the Toyota HiLux being top-sellers for their durability and consistent performance.

Mazda has gained popularity in Australia, especially with families, due to its stylish designs, performance efficiency, and advanced safety features, as seen in models like the Mazda CX-5.

Hyundai has established a strong presence in Australia by offering a balance of affordability and quality, with the Hyundai i30 being a notable example for its value for money and reliability.

Ford’s diverse range in Australia includes popular models like the Ford Ranger, known for its utility and off-road capabilities, and the Ford Focus and Escape, catering to everyday and family use.

Mitsubishi, primarily an importer post-2008, maintains a significant role in Australia with models like the Outlander and ASX, known for their reliability and family-friendly features.

EVs, led by brands like Tesla with their Model 3 and Model Y, are transforming the Australian market by offering eco-friendly alternatives, indicating a growing trend towards sustainability and advanced technology.

The Australian car market is expected to see a rise in Chinese brands like Haval, MG, and BYD by 2032, reflecting a shift towards affordability and a strong electric vehicle portfolio.

Braid Finance customers should consider factors like vehicle reliability, performance, family needs, environmental impact, and budget when choosing a car brand. Exploring diverse options from Toyota’s rugged vehicles to Tesla’s eco-friendly models will aid in making an informed decision.

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